Aggressive Franchising by Sathi Mart in Era of Digital Mart
Sathi Mart, established to launch online to offline (O2O) e-commerce in Nepal, has opened 61 outlets across the country, within five months. The mart made its inception by launching the first outlet in Boudha, Kathmandu, on September 13, 2020.
Sagar Pokhrel, CEO of Sathi Mart Inc, informed that Sathi Mart has managed to set up outlets in major cities from Kakadbhitta to Dhangadhi, and is teaching supermarket culture to consumers in various places like Arghakhanchi, Jiri, Galchi and Darchula.
The mart’s aim is to facilitate online shopping with thousands of outlets from villages to cities in Nepal. More than 350 people have received direct employment in corporate offices and outlets of Sathi Mart.
Pokhrel informed that various items like groceries, sanitation items, beverages, snacks, dairy products, frozen food, gifts, breakfast items of national and international brands, are available at Sathi Mart.
Likewise, the mart is preparing to launch 'O to O' Commerce, with the delivery facility across Nepal. With the slogan 'Smart Shopping Now', Sathi Mart is working on online and offline (O2O) shopping.
Pokhrel said that Sathi Mart would give special priority to Nepali products.
Similarly, Pokhrel informed that Sathi Mart aims to make at least 30,000 youths self-employed this year by launching a 'SathiMart Affiliate Startup Plan' to target unemployed and young people who want to do something in Nepal.
Pokhrel informed that he has been promoting those who want to become franchise partners of Sathi Mart, in different places. Pokhrel says that one can earn profit in four ways- online, offline retail outlets and distributors with the same investment as an ordinary mart or shop.
Sathi Mart is currently offering a free franchise.
To become a franchise partner, consumers can apply online through Saathimart's official website (saathimart.com) and Sarthamart's official Facebook page.
"Stating that the era of the old single shop is fading away globally, Pokhrel adds, with 70 percent internet users in the country, Sathi Mart believes that the era of digital mart will start in Nepal".
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